Monthly Archives: October 2014

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Increase An Engaged Audience For Building A Brand

In the current Digital Media era, everyone is talking about brand and its engaged audiences. Now a day, the word engaged is overused. Everybody is focusing on “online engagement” of the visitors. Every individual wants to increase their online presence … Read more


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What is Brand Management?

Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include … Read more


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