Monthly Archives: January 2015



Creating Brand Awareness: An Essential Tool to Reach Targeted Clientele

A brand is the meaning behind a company’s name logo, symbols and slogans. To have a unique and exceptional brand name helps create brand awareness and a long term position in the market. Brand awareness is a way to know … Read more



Insight to Brand Building Basics

Standing out amongst the crowd is extremely important for a business to survive. When you create a brand you need to make sure that your customers can easily identify with your products and services under the name. The business name … Read more



Branding an Essential Evil for Survival

In today’s times, the ‘Survival of The Fittest’ in an apt quote to describe the competitive scenario in the market around the world, wherein only some can withstand the ups and downs. A product in the market without proper branding … Read more



Branding is an Art

‘Branding is an art’. Wondering how is it possible? Then, for a moment think of shopping at a supermarket or even random window shopping. What would you notice a well-established brand or a new unknown product? Definitely, a well established … Read more

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