What is the difference between marketing and branding?

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In the modern times, the budget or financial resources are quite dear to everyone.  Any form of investment is looked into carefully before getting approved. However, the confusion between marketing and branding has lead to businesses indulging either of the two rather than both. Let’s take a quick look at the two, and understanding their significance.

Understanding Marketing

Marketing can be simply understood as an act of rigorously endorsing the service or product.  This approach can also be taken a tactical push forging the sales results. The measure highlights the necessity of the product or service in the market.  In simple terms, marketing helps in getting the point across to the targeted audience, the reason to buy it.

The Significance of Branding

Branding is a tool that should be ideally used before or along with marketing strategies. The main aim of this tool is to pull the audience towards the service or a product. It is announcement of values, character, and attributes that simplify what this particular brand is all about. In a nutshell, branding would pursue a potential customer to buy a product. This in turn would support the marketing strategy. It is also beneficial in creating loyal customers. To build a brand may not be that difficult task but to maintain it can be a challenging job. The businesses or organization have to create benchmarks of quality so that the expectations of the customers aren’t let down. This is important as the customer loyalty can lead to be positive market reputation as well as mouth—to-mouth advertising. In fact, more than often, the customer is likely to purchase that specific product or service all throughout and even recommend it to family and friends.

Branding and Marketing are two Sides of a Coin

Marketing and branding complement each other, so much so that both have to be structured tactfully to achieve the desired sales targets and customer satisfaction. Nevertheless, a brand is far bigger than any marketing tact applied by a business. Both marketing ad branding have to sync in to be able to exploit the market and reach out to a wider audience. It would not be wrong to say that, marketing finds and triggers potential customers. On the other hand good branding ensures customer loyalty as well as brand ambassadors in their own way.

This principle is applied to all businesses either big or small. Therefore, structuring an ideal marketing strategy synced with branding tactic can be a crucial factor to make a business survive the competition and achieve its desired goals.


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