Small Business – Do They Require Branding?

Posted by | Featured | 25 |

SmallBusiness UK_1

Brand…does not it sound huge…an immensely powerful term. We link it with big companies, widespread and popular products, great turnover and glory. Such is our perception. Partly true but not confined to this only. Market is filled up with big as well as small businesses and to some extent they all tend to make them as much popular, they all need branding themselves.

Leaving aside the big ones’ here our focus is small businesses.

What are they?

How can they be specified? We can range small businesses from individual shops, restaurants etc. to the business houses running effectively but not having much expansion. We can range them in terms of monetary status also. There is one more specification; often small businesses don’t understand the need of branding. Outrageous it is! But unlike big brands they pay less attention towards their positioning and brand identity…don’t they think it comes automatically? This misconception is palpable in their limited growth.


Thinking about branding for small businesses we come across several issues. First of all, it is hard to get time for marketing while facing other priorities with limited resources and manpower. Until you realize that sales are not growing to the levels that you want, you are faced with declining sales.

Small businesses face severe problem related to investments, hiring employees who can help them grow or talents to compete with larger businesses, direct consequence of this is overthrown or lagging.

Keeping customers forever with is another problem as numerous options are already available and increasing day by day. The lack of a system that sustains a continuous flow of business is a cause.

Defining target market does not seem a problem but it is, especially for small firms. To find and then to keep profitable customers with you becomes essential if you have to sustain. Big houses can bear with loss but tiny players cannot…

They don’t go for building a good social network. Their labor chooses and relies on conventional methods.


Brand building for small businesses is fundamentally different from big business in volume and margin. Considering all constraints and building a strategy accordingly is an extensive task. Their branding starts with convincing not customers but themselves only. Most important is to generate the confidence that they can not only survive but do well. Authenticity of their products is imperative but not a game changer.

They ought to use every kind of marketing starting from pamphlet distribution, posters tapestry to the use of social media. Extraordinary possibilities of web promotions and social networks surely help them to establish and understand the business. Primarily their target audience is not so wide and they have chances to be more specific and must choose and appease profitable customers. A continuous flow of information and reviews is a tangible action for wealth generation.

Every small business must develop a promotion mechanism that can be managed and fine tuned time to time.

At last

Last but not the least is an ever present difference, small business houses cannot pull back the chair and rest once they achieved something…with every accomplishment competition soars. Their internal priorities do not change soon. For time management and saving the money they must take help of a trustable branding agency.

Like most small businesses you will be faced with other priorities from all aspects of operating a business and will struggle to find the time to do any marketing at all.   That is until you realise that sales are not growing to the levels that you want or worst you are faced with declining sales.

Every small business must develop a marketing engine or process that can be managed and fine-tuned with a planned effort of a couple of hours per week.


25 Responses to “Small Business – Do They Require Branding?”

  1. PumaRachel

    Thanks for the useful information. Need to add your blog to bookmarks

  2. Lindaka

    After getting more than 11000 visitors/day to my new website and earning $16452 first week I thought your website also need unstoppable flow of traffic & money…

    Use this BRAND NEW software and get all the traffic for your website you will ever need …

    = = > >

    In testing phase it generated 867,981 visitors and $540,340.

    Then another $86,299.13 in 90 days to be exact. That’s $958.88 a

    And all it took was 10 minutes to set up and run.

    But how does it work??

    You just configure the system, click the mouse button a few
    times, activate the software, copy and paste a few links and
    you’re done!!

    Click the link BELOW as you’re about to witness a software that
    could be a MAJOR turning point to your success.

    = = > >
    Best regards
    Your old friend Linda

  3. converse outlet schuhe

    I was curious if you ever thought of changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  4. nike air max brasil

    Your blog doesn’t show up correctly on my blackberry – you might want to try and fix that

  5. bestellen online schoenen dames

    Wow! This blog looks just like my old one! It’s on a completely different topic but it has pretty much the same layout and design. Excellent choice of colors!

  6. billig converse all star

    Hello there! This post could not be written any better! Reading through this post reminds me of my old room mate! He always kept talking about this. I will forward this page to him. Fairly certain he will have a good read. Thanks for sharing!

  7. 2015 nike air max 1/90

    Very good blog! Do you have any hints for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally overwhelmed .. Any recommendations? Many thanks!

  8. tilbud converse herre

    This design is steller! You obviously know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  9. heren outlet nederland

    Throughout this grand design of things you actually get an A just for effort and hard work. Where you confused us ended up being in all the facts. As people say, details make or break the argument.. And it could not be more correct here. Having said that, let me inform you exactly what did give good results. Your article (parts of it) is highly powerful and this is possibly why I am making an effort to comment. I do not make it a regular habit of doing that. Next, whilst I can notice the jumps in logic you come up with, I am not really confident of exactly how you seem to connect your details which in turn make the actual final result. For right now I will yield to your position but hope in the foreseeable future you connect the dots much better.

  10. skor online billigt

    I enjoy what you guys tend to be up too. This sort of clever work and coverage! Keep up the terrific works guys I’ve you guys to blogroll.

  11. cheap pandora jewelry uk

    Thanks, I’ve been searching for info about this subject matter for ages and yours is the best I’ve discovered so far.

  12. k?pa nike skor online

    Howdy! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your articles. Can you suggest any other blogs/websites/forums that go over the same subjects? Many thanks!

  13. toms and nike pas cher

    Hi there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My blog looks weird when viewing from my iphone. I’m trying to find a template or plugin that might be able to correct this issue. If you have any recommendations, please share. With thanks!

  14. Not Just Affordable

    I just added this weblog to my feed reader, great stuff. Can’t get enough!

  15. Mens Nike Free Runing 4.0 V2 Green Black Running Take 60% Off The Lowest Whole Network! Not Genuine

    Hola! I’ve been reading your website for a long time now and finally got the courage to go ahead and give you a shout out from Kingwood Tx! Just wanted to mention keep up the fantastic job!

  16. Our Nike Free 5.0 Blue Yellow Mens

    Greetings from Ohio! I’m bored to tears at work so I decided to check out your website on my iphone during lunch break. I love the knowledge you provide here and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, very good blog!

  17. Shop For Free 3.0 V5 Red Womens From Our Ouelet .

    Thanks for your personal marvelous posting! I seriously enjoyed reading it, you’re a great author.I will remember to bookmark your blog and may come back at some point. I want to encourage one to continue your great writing, have a nice holiday weekend!

  18. The Good Quality Of Air Max 2012 White Black Mens Running Four Conversion

    I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to know where u got this from. many thanks

  19. Nike Air Max 2011 Mens Is The Lowest Price In History.

    Amazing blog! Do you have any tips for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally overwhelmed .. Any recommendations? Kudos!

  20. Dernier New Balance Training Hommes Bleu 595

    Appreciating the hard work you put into your website and detailed information you offer. It’s great to come across a blog every once in a while that isn’t the same unwanted rehashed information. Great read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  21. Discounted price Nike Green Black Air Max Mens Running

    Hmm it seems like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any helpful hints for first-time blog writers? I’d certainly appreciate it.

  22. Vérifier New Balance FoncéRouge Hommes Training

    Sweet blog! I found it while searching on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you

  23. bajo Costo Adidas Azul Entrenamiento Stan Smith Mujeres

    I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like to find out where u got this from. thanks

  24. Branding Punch

    Brand building especially for a small firm is serious business. One cannot afford to err in this process. I believe that your article is a must read for all those who are looking forward to build a strong and powerful brand out of their small enterprise. Thanks!

Leave a Reply

You must be logged in to post a comment.

Opentag Business Directory